The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Another Tool in the Toolbox
There are so many tools out there designed to help you execute your social media campaigns. There are ones that analyze your analytics, ones that schedule your posts, ones that monitor your brand mentions... the list goes on and on. It always seems like there’s a new one getting added to the list. It can be tempting to add every bright, shiny, and new tool to your digital toolbox, but how do you know if it’s worth it?
'Tis the Holiday Marketing Season
Are you feeling that holiday spirit? Is your company’s social media? Today is officially the start of December, and no, it’s not too late to start thinking about a holiday marketing campaign that’s both full of magic and successfully engages your audience. It’s time to start spreading some holiday cheer!
It's a Holiday Marketing Miracle
Happy post-Thanksgiving food coma! It's our annual tradition of avoiding shopping malls while Instagramming our epic leftovers sandwich and rocking our sweatpants with the stretchiest waistbands.
Shout Out to My Work Fam
If you've ever gone on Facebook and wished someone a happy birthday, you know that these days the easiest way to celebrate your loved ones is to jump online. Whether you're simply wishing an "HBD" to your second cousin or crafting an elaborate slideshow of photos and videos to post on your bestie's wall, you're putting on a public display of appreciation that also demonstrates that you're a thoughtful person who pays attention to your birthday notifications.
This can easily translate to your business, and today we've got some tips for using social media to show appreciation for your biz besties, your awesome office-mates, your partners in profit! In other words, your staff and colleagues.
What Did You Say About Me?
When you click "post," "publish," "send," or "update," you're putting a little bit of your brand out into the world for your target audience to see. But do you know what they are saying about you on their social media channels or their websites?
Let's talk about brand monitoring.
Your LinkedIn Performance Review
You did it! Both you and your company are successfully set up on LinkedIn. As your new digital colleague, we firmly shake your hand in congratulations.
Your profiles are set up, your keywords are optimized, and your blank update box is staring back at you on your Company Page, waiting to receive your professional wisdom. The pressure’s on. What should you write? And how do you even know if your updates are reaching your audience?