The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
The Digital Hustle
Think about the last time you went to a networking event. Did it involve a few drinks, anxiously milling around, and most interactions having a hint of awkward to them?
Now you may be one of those social butterflies who actually has no idea what we’re talking about and if you are that person, we applaud you. But for those of us who are anxious about working the room, going to a networking event can take a lot of courage when that latest episode is waiting on Netflix.
What if we told you, you could still be networking whether you’re in your pajamas or halfway around the world running your business from afar? (Our Co-Founder Katie may live in Brussels, but that doesn’t stop her from hustling 24/7). Do we have your attention? Good. Because this Weekly Slice is all about the art of digital networking for both you social butterflies and introverts alike.
Check Out My Board
After careful consideration, you decided to be on Pinterest. Congrats!
You’ve spent time pinning fun images and quotes that match your brand and your mission, and you've been coming up with that perfect punny board name. But how do you pin so hard that Pinterest users can't help but follow?
Pinning for Perfection
When you were little, did you ever have one of those big cork bulletin boards? The one where you would use push pins to tack up your favorite images from magazines, mementos, or just anything else you wanted to remember? If you did, you’re basically already a Pinterest expert.
Why is everyone the same?
You probably know that most stock images are homogeneous, and in more ways than one. Not only are they edited in that bright, high-saturation stock image style, but the people in them are most often white, attractive, young, and thin. There are usually no minorities, ages, or different body types to be seen.
Tweeting into an Abyss
Welcome back to week two of our journey into Twitter Analytics! (If you missed last week, catch up here.) Whether you’re tweeting for an advocacy organization or to sell unicorn t-shirts, it can be challenging to stay inspired and engaged when posts are sent into a massive abyss with sometimes no response.
Tweak Your Tweets
You write something perfectly insightful yet witty, diligently research the best hashtags, tag that perfect influencer for your business, hit “Tweet,” and then pat yourself on the back for managing to do it all in 140 characters. But what happens next?