The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Timing is Everything
Are there one or two perfect times to post on your social media channels? A sweet spot, where most of your followers will see your post and deliver a cascade of "likes" and clicks?
Professionalize your Post-its
Where is your to-do list right now?
Is your desk cluttered with everything from sticky notes to notebooks, or is your Notes app on your phone filled to the brim?
Are you sometimes scrambling for that ONE piece of paper where you know you wrote those super important notes down?
We know the feeling.
News for your Newsfeed
Picture this. Your boss walks up to you and asks, "Why is my Facebook post all pink and weird-looking? I need you to fix it!" Do you know what to do, or would you have to stall and do a quick Google search to figure out how to help her?
Be prepared! Here are a few of the latest updates to our favorite channels that you'll need sooner than you think.
Storytime
If you use Facebook or Instagram or Snapchat, you may already know about Stories. Snapchat started this phenomenon and it changed the game. Essentially, Stories are photos and videos stitched together into a narrative, which you can watch on any of these apps as though you're tuned in to a TV channel featuring your friend, celebrity, or brand that you follow. You can watch these for 24 hours before they disappear.
Now (and social media managers everywhere are watching this news with popcorn in hand), Facebook has made a big move to clone this feature from Snapchat and Instagram onto your Newsfeed. Here's what it looks like:
Is It Worth It?
Raise your hand if anyone's ever asked you about ROI.
That lovely little acronym makes a lot of marketers unhappy. It means "return on investment," and in our case it measures the efficiency of the time and money that we spend on social media.
Was that social media training worth the cost? What is your business gaining from Instagram or Twitter? Why is your employee spending all that time posting on Facebook, anyway?