
The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

#Hashtag201 #NextLevel
Last week, we broke down hashtag basics for the uninitiated. This week, we're sharing some examples of how to use hashtags (and how not to) for your next big marketing push or advocacy campaign.

#Hashtag101
Remember when # was just a weird button on your phone you never used? We’re going to break down some of the basics so you have a better understanding of how to use them on Twitter, Facebook, and Instagram.

Let's Get Festive
In between bites of breakfast pie is a perfect time to start thinking about your holiday marketing strategy. Or, at the very least, it's a good excuse to avoid Black Friday shopping. (Did you know that social media posts about Black Friday are overwhelmingly negative?)

Say my name, say my name
We know the process of choosing the right name for your project or company is a BIG deal. You’re tasked with finding a word or phrase that not only sounds good, but will determine everyone’s first impression. No pressure, right?
So how can you make sure this name is... your destiny?

I, For One, Welcome My Facebook Overlords
Lately, it seems like our Facebook Newsfeeds are working against us more than with us. And for marketers and social media managers, it has felt that way for years.

It's all about them
No matter how good you feel your business idea is, your customers and audience hold the keys to your success or failure in their hands (and wallets). You have to make something they actually want, that will solve an actual problem in their lives.