The Slice

Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

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To Follow or Not to Follow
Katie Stanton Katie Stanton

To Follow or Not to Follow

People, and companies, often make choices because they think all the "cool" companies are doing it, without putting much thought into why they're doing it. Before you jump on Snapchat, Instagram, Facebook, Twitter, AND Pinterest, just because someone said you should, we want you to stop and ask yourself one question:

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Unicorns, Rainbows, and Snapchat
Katie Stanton Katie Stanton

Unicorns, Rainbows, and Snapchat

A question we got recently is “Should I be on Snapchat?” Venturing into a quick visual platform of photos, videos, emojis, and crazy filters can seem quite intimidating.

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