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social media Katie Stanton 10/8/20 social media Katie Stanton 10/8/20

De-Coding Instagram's Algorithm

The last few months have seen many changes for everyone, but Instagram has been BUSY when creating new features. And that means it’s time for another deep-dive into Instagram’s algorithm, so we know what we should post when we should post it, and how to make sure our audience actually sees it and double-taps.

Before we get into the weeds, let’s remember the most important thing about Instagram:

social media Katie Stanton 9/25/20 social media Katie Stanton 9/25/20

Trending: TikTok’s Got Rivals

Oracle and Walmart won the bid, and Trump gave them the go-ahead to purchase TikTok. Oracle and Walmart will own a combined 20% of the company, TikTok Global, while other American interests control another 40%. What does this mean? Americans now hold approximately 60% of TikTok, which makes the President happy enough to remove the ban on TikTok downloads set for September 20, 2020.

All right, so who cares, right? If you’re not interested in the drama of TikTok, then we have good news: There’s a feature on Instagram that’s trying to replace TikTok. Welcome to Reels!

social media Katie Stanton 9/11/20 social media Katie Stanton 9/11/20

Tweet Tweet: Let’s Talk About Twitter’s Algorithm

How are you using Twitter these days?

Like most social media platforms, it is critical to understand how a platform like Twitter chooses which posts to show to which users and why, so that you can create content that will get in front of your ideal audience every day.

social media Katie Stanton 9/6/19 social media Katie Stanton 9/6/19

Tweak Your Tweets, Part Deux

Posting on socials is only half the battle. After you publish, being able to analyze your content and understand what’s working (and what’s not!) is crucial for successful social media management.

content marketing, social media Katie Stanton 2/8/19 content marketing, social media Katie Stanton 2/8/19

Inspire Yourself with Pinterest in 2019

Organizations and businesses who want to be discovered by new eyes and who might have something to sell probably see the potential. But users on Pinterest aren’t just there to buy things; it’s a place where they get inspired.

social media Katie Stanton 10/12/18 social media Katie Stanton 10/12/18

Instagram Advertising 101

We've talked about Instagram before. Now it's time to boost those beautiful, curated, brand-friendly Instagram posts to your target customers. Before we get into the technical specifics of how to run an Instagram ad, let's talk about the two most important things: your visuals, and your captions!

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