The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Copy for a Good Cause
This week, we’ll show you how to apply those same concepts to fundraising and donations, just for our wonderful Slice-ers who are do-gooders, non-profit staffers, and volunteers -- or who just really want raise some money for people who need it.
Let's spring-clean your homepage
Many of us let our websites sit for weeks, sometimes months, and sometimes even years with very little love or attention. That's a shame, since this page is the most important part of your website!
The Golden Rule for Writing Great Copy
If you've spent any time Googling for tips on "writing better marketing copy," we're guessing that you've run into the same advice, over and over and over:
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Focus.
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Be concise.
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Use active voice.
Yaaawn.