This week, we’ll show you how to apply those same concepts to fundraising and donations, just for our wonderful Slice-ers who are do-gooders, non-profit staffers, and volunteers -- or who just really want raise some money for people who need it.
Many of us let our websites sit for weeks, sometimes months, and sometimes even years with very little love or attention. That's a shame, since this page is the most important part of your website!
If you've spent any time Googling for tips on "writing better marketing copy," we're guessing that you've run into the same advice, over and over and over:
Use active voice.