The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Time for a Refresher: Are You Managing Your Email Marketing the Right (and Legal!) Way?
If you’re doing any kind of email marketing, or are planning to, it’s worth your time to brush up on how to do it properly and by the book. And if you don’t agree… this ain’t the blog post for you.
We’ll start with the nitty-gritty rules and regulations you should be following, and next week we’ll get into some design and content tips to improve your email performance and ensure you don’t get caught by those nasty little spam filters.
How to Create a Welcome Series for Your Newsletter
Last week we looked at how to create a landing page, but what happens after someone signs up? How are you capitalizing on their interest and excitement? This is the moment for a welcome series: emails automatically sent to your new subscriber that welcome them, show them the value of what you’re doing, and hopefully make them love your business that much more.
How to Create a Kickass Landing Page
Have you heard of landing pages? These are pages on your website where a user can take a specific action, like buying a product or downloading a report. A landing page is different from a typical page on your website because it has a singular focus: just one thing that a user should do on that specific page.
Utilizing MailChimp Tags & Segments
MailChimp is the most prominent email marketing platform to date, controlling 62% of the market.
We bet a good number of you are currently using the software or have at one point used it for your email marketing campaigns, but are you utilizing every feature?
How to Spice Up Your Next Email Campaign
We all hit those stale seasons for our email campaigns, but it can be a lot simpler than you may think to revamp and spice up that newsletter. Check out our favorite ways to mix it up in this Slice.