Public Citizen is a non-profit that champions citizen interests before Congress to challenge corporate power and hold the government accountable. The organization’s success relies on effectively engaging audiences to take action via petitions, advocacy alerts, online donations, and events.
Public Citizen came to us for strategic counsel and comprehensive social media management to engage and grow their Facebook and Twitter audiences.
The Solution
We began by refining Public Citizen’s messaging and calls to action to increase social engagement with their target audiences.
We then directly managed their Facebook and Twitter accounts and streamlined internal social media management processes to ensure their large team could quickly pivot to join related news and conversations online.
We also assisted with high-level online events, such as Twitter chats with celebrities like Shailene Woodley, and large, in-person events with well-known partners like MoveOn.org and Consumers Union.
The Result
In seven months:
Facebook audience increased by over 3,000 fans, crossing the 50,000 mark, and post engagement positively increased.
Twitter audience increased by over 3,000 new Twitter followers and impressions grew to an average of 30,000 impressions daily.