EDF Renewables North America is an independent renewable energy producer and service provider that aims to build a cleaner world for tomorrow. The organization’s success relies on meaningful relationships between business and society.
In 2018, they came to us to manage their social channels to demonstrate their projects' impact and position them as a leader in the renewable energy industry in North America.
The Solution
The Good Lemon created a social media brand guide and strategy to grow EDF Renewables' digital engagement, presence, and influence, outlining new goals and tactics to integrate content across three core business lines and increase followers and social engagement. We updated this strategy regularly to keep up with changing best practices and algorithm updates across channels.
Using SproutSocial, we manage the organization's Facebook, Twitter, LinkedIn, and Instagram, streamlining social media management processes to ensure a consistent cadence of brand-compliant content and visuals. This includes daily content creation, setting up an editorial calendar, and a monitoring system.
The Result
Since the start of our partnership, a consistent stream of relevant and timely content has led to EDF Renewables’ exceptional social media growth:
Increased Twitter followers by 49% (from 8,622 to 12,861)
Increased Facebook likes by 25% (from 5,057 to 6,300)
Increased Instagram followers by 1,340% (from 303 to 4,348)
Increased LinkedIn followers by 99.7% (from 32,004 to 95,924)