The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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TGL Trusted: Designing for Connection, Not Just Attention (with JulieCo Creative)
From brand storytelling to bite-sized posts that stop the scroll, your visual content has the power to shape how audiences see and remember you. But consistency, creativity, and strategy don’t always come easy, especially for small teams juggling multiple platforms. That’s where Julie Smith of JulieCo Creative comes in. We sat down with her to talk all things digital design, content creation, and how to get the most out of working with a creative partner.
Social Listening: Your First Line of Defense in Risk Management
When brands skip social listening, it’s not just mentions and story tags they’re missing out on, they can miss the early warning signs that something’s about to go wrong. Social listening prevents the kinds of challenges that can quietly erode trust, reputation, and reach — before they have a chance to make headlines and cause damage.
10 Questions We Always Get Asked (and Our Honest Answers)
Whether you’re building your first social strategy or refining a long-running one, these are the 10 marketing questions we hear most often. From platform decisions to posting schedules to whether boosting a post is really worth it, these are the topics that come up again and again with our clients. Here are our answers that just might save you a few Google searches!
In the Trenches with Becca Coates: Turning Meaning into Momentum
When The Good Lemon’s Digital Marketing Manager, Becca Coates, talks about her work, the word that comes up again and again is meaning. The pursuit of meaningful work is exactly what draws nonprofits and mission-driven organizations to The Good Lemon, and what makes Becca such a strong partner for them. She helps organizations tell stories that connect to values, impact, and real people’s lives.
TGL Trusted: Making Mission-Driven Videos That Matter (with Goodier Creative)
Today, we’re talking all about video: An essential tool for nonprofits and purpose-driven businesses to tell compelling stories that engage their audiences and drive real impact. To help break it down, we teamed up with Goodier Creative, a studio that helps nonprofits and purpose-driven organizations bring their stories to life through video.
10 Common Work From Home Struggles Every Marketer Faces
WFH life has plenty of perks: sweatpants as professional attire, the ability to make lunch in your own kitchen, and you can’t beat the commute. But anyone in communications or marketing knows the struggles are just as real. Since this month often brings a fresh wave of back-to-it energy (and back-to-school chaos), it felt like the perfect time to share 10 work-from-home struggles every marketing pro can relate to.