The Slice

Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

How to Create a Decision Tree for Responding To News
Jade Martin Jade Martin

How to Create a Decision Tree for Responding To News

Breaking news spreads quickly, leaving nonprofits and brands often feeling pressure to respond right away. But not every situation calls for immediate engagement. This guide will walk you through key steps to create a breaking news response plan decision tree, as well as the critical questions you ask before making a public statement.

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Are Your Posts Popping Off or Falling Flat? Here’s How to Know
Jade Martin Jade Martin

Are Your Posts Popping Off or Falling Flat? Here’s How to Know

Not every post is going to be a viral hit, and that’s okay. Social media success isn’t just about big numbers; it’s about knowing what’s resonating with your audience and why. The good news? You don’t have to guess. Today, we’ll walk you through how to assess your posts’ performance, take a closer look at Instagram and LinkedIn analytics, and explore ways to refine your strategy moving forward.

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Instagram Changes! (Yet Again)
Jade Martin Jade Martin

Instagram Changes! (Yet Again)

Instagram’s constant updates are starting to feel like the digital equivalent of rearranging furniture—unexpected, sometimes frustrating, but always something we have to adjust to. Their latest changes affect everything from the visual aesthetic of your feed to new features that could boost your nonprofit’s content strategy. Let’s break down the most impactful changes, including aspect ratio shifts, the new editing app, and mysterious follow suggestions.

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How to Get Your Professional Sh*t Together
Jade Martin Jade Martin

How to Get Your Professional Sh*t Together

In this post, we’ll walk you through the most important elements to document or figure out now before you result to hiring new team members or contractors; so you’re not scrambling later to get your sh*t together!

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Speak From The Heart in 2025
Jade Martin Jade Martin

Speak From The Heart in 2025

Building an authentic digital presence isn’t just about being consistent online; it’s about showing who you truly are, what you stand for, and how you connect with the people who support your mission. Let’s take a closer look at your Voice and Tone, how can you stand out amidst all the noise?

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