The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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How Much Time and Effort Social Media Marketing Really Takes
Finding and hiring talented, qualified, and professional people to run your social media marketing is so critical, and we’re not just saying that because we are some of those people. Professionals can mean the difference between a public presence that’s embarrassing and one that’s compelling. And they can directly impact your bottom line.
What You Need to Know About Social Media Stories in 2021
If you’re not using the Story format yet for your social media marketing, it’s definitely time to start. Here are some quick tips for Stories across different channels, so you can start imagining the possibilities for your own campaigns.
How to be an Empathetic Marketer
Far too often, we assume that we know what our audiences want because they’re probably a lot like us. But that’s a critical mistake. To truly understand our audiences, we need to work on being more empathetic, or trying to understand their feelings, without bringing our own biases into it.
Here are some quick tips for brushing up on your empathy skills, so you can build stronger relationships with your customers and supporters.
Web and Social Media Trends in 2021 So far
Clients and colleagues have been asking a lot of questions about their online audiences and their behavior lately!
We dug into some recent research to get helpful insights on how people are using the Internet and social media so far in 2021, as we get closer to a post-pandemic reality.
5 Reasons Why Consistency is Critical in Content Marketing
The process of coming up with relevant content for your audience, writing that content, creating visuals to go with it, publishing it across multiple channels, and doing this regularly for the foreseeable future can be intimidating. Yes, it’s hard. But it’s worth it!
Quick Hits: Social Media Updates That You Need to Know
You might have heard us say (repeatedly) that you need to be ready for anything when it comes to your social media strategy, because platforms like Facebook and Instagram make changes suddenly and not always with warning.
Here are some of the latest updates you should know about!