Have you heard of landing pages? These are pages on your website where a user can take a specific action, like buying a product or downloading a report. A landing page is different from a typical page on your website because it has a singular focus: just one thing that a user should do on that specific page.

MailChimp is the most prominent email marketing platform to date, controlling 62% of the market.

We bet a good number of you are currently using the software or have at one point used it for your email marketing campaigns, but are you utilizing every feature?

2020 has changed the way we live, work, and play, which means our old strategies and tactics for content marketing are going to have to change too if they haven’t already.

Here are our top three predictions and suggestions for your 2021 content, to give you a little boost in the right direction.

Last month we talked about the Facebook algorithm and how it determines what to show on a user’s feed. The next logical question for marketers like us to ask is, what content should I create on Facebook to reach my goals?

2020 was the year of change. Working from home, social distancing and masking up, Zoom fatigue, a new President-elect, and a significant boom in online shopping and digital marketing… there’s a lot to keep track of!

Well, we can help you with the digital marketing part, of nothing else. Here are the top 10 things you should consider for your digital marketing strategy for in 2021:

Over the last few years, the average organic reach for Business pages has dropped from 6% to as low as 2%.

In 2018, Facebook adjusted its algorithm to show people more updates and news from friends and family and the content they might enjoy, instead of promo content from businesses. This was based on feedback that people were getting frustrated with SO MUCH marketing spam, which was totally valid! What’s the point of sharing those baby photos if no one will see them at all?