2020 was the year of change. Working from home, social distancing and masking up, Zoom fatigue, a new President-elect, and a significant boom in online shopping and digital marketing… there’s a lot to keep track of!

Well, we can help you with the digital marketing part, of nothing else. Here are the top 10 things you should consider for your digital marketing strategy for in 2021:

Over the last few years, the average organic reach for Business pages has dropped from 6% to as low as 2%.

In 2018, Facebook adjusted its algorithm to show people more updates and news from friends and family and the content they might enjoy, instead of promo content from businesses. This was based on feedback that people were getting frustrated with SO MUCH marketing spam, which was totally valid! What’s the point of sharing those baby photos if no one will see them at all?

As marketers understanding the algorithms behind the social media platforms we use is essential to creating and implementing a strategy.

The Instagram algorithm is built to show the highest-engagement and most relevant posts first, which means you want to be consistently creating unique content and creating ways to engage with your followers.

This ain’t easy.

Let’s look at three unique things you can implement in your strategy to grow your following based on what we know about Instagram’s algorithm.