The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Trending: TikTok’s Got Rivals
Oracle and Walmart won the bid, and Trump gave them the go-ahead to purchase TikTok. Oracle and Walmart will own a combined 20% of the company, TikTok Global, while other American interests control another 40%. What does this mean? Americans now hold approximately 60% of TikTok, which makes the President happy enough to remove the ban on TikTok downloads set for September 20, 2020.
All right, so who cares, right? If you’re not interested in the drama of TikTok, then we have good news: There’s a feature on Instagram that’s trying to replace TikTok. Welcome to Reels!
Tweet Tweet: Let’s Talk About Twitter’s Algorithm
How are you using Twitter these days?
Like most social media platforms, it is critical to understand how a platform like Twitter chooses which posts to show to which users and why, so that you can create content that will get in front of your ideal audience every day.
Trending: Tik Tok’s Battle to Stay in the US
Have you heard? Tik Tok has decided to sue the United States government for neglecting to give them proper due process, after President Trump issued an executive order stating that they had 90 days to sell the company to a US business or be banned. Considering there are currently 7.5 million downloads of the app in the US in June and 100 million active US users, this is a big deal and would be incredibly damaging to the company.
3 Questions to Ask Before Hiring a PR Firm
Whether your hiring a PR firm or you are a PR firm knowing the answers to these questions when building your business is incredibly helpful and will save you a lot of time and hassle in the long run.
A Primer for the Professional Marketer
Recently, we were a part of a large team of consultants who could not understand each other. What one person called “marketing,” another person called “advertising,” and yet a third called “communications.”
How to Spice Up Your Next Email Campaign
We all hit those stale seasons for our email campaigns, but it can be a lot simpler than you may think to revamp and spice up that newsletter. Check out our favorite ways to mix it up in this Slice.