The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Trending: Tik Tok’s Battle to Stay in the US
Have you heard? Tik Tok has decided to sue the United States government for neglecting to give them proper due process, after President Trump issued an executive order stating that they had 90 days to sell the company to a US business or be banned. Considering there are currently 7.5 million downloads of the app in the US in June and 100 million active US users, this is a big deal and would be incredibly damaging to the company.
3 Questions to Ask Before Hiring a PR Firm
Whether your hiring a PR firm or you are a PR firm knowing the answers to these questions when building your business is incredibly helpful and will save you a lot of time and hassle in the long run.
A Primer for the Professional Marketer
Recently, we were a part of a large team of consultants who could not understand each other. What one person called “marketing,” another person called “advertising,” and yet a third called “communications.”
How to Spice Up Your Next Email Campaign
We all hit those stale seasons for our email campaigns, but it can be a lot simpler than you may think to revamp and spice up that newsletter. Check out our favorite ways to mix it up in this Slice.
#BLACKLIVESMATTER
The recent murder of George Floyd has the whole country speaking out about police brutality and the systemic racism that plagues the US. These are our thoughts on the movement and how to get involved.
How to Communicate Effectively in a Crisis
How do you respond when a crisis happens, whether it's a global pandemic or a staffer's sudden exit? You've maybe heard this term once or twice, but let's dig into it more this week: Crisis communications is the key.