The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Your Summer Reading List
Whether you’re at the beach, pool, or simply mixing up your lunch break, this summer reading list will take your marketing knowledge to the next level. You’ll learn fresh perspectives on everything from web design to an old school approach to advertising.
The World Beyond Comic Sans and Papyrus
When we started our branding series, we defined your brand voice. Last week, we painted with all the colors of the brand rainbow and picked your brand colors. This week, we’re back with an equally important decision: your brand fonts.
Brand Beauty Queen
We hate to break it to you, but, when it comes to branding, true beauty isn’t on the inside. In fact, 94% of customers are likely to dismiss a brand due to poor design. That's a lot of potential business!
The Brand Identity Crisis
Imagine that your brand is a person, with a defined personality and a sartorial style. Who would they be? Is your brand a smart, funny, self-described nerd, always ready with a pun? A social butterfly who greets everyone with a hug and never comes to a dinner party without a gift? Or a social activist, galvanizing a group for a cause and carrying a megaphone?
These Metrics Make You Look Good
Not all social media metrics are created equal. Some can give you key actionable insights into your business, but others just flatter your ego. While that's nice every once in a while (we're all about boosting that mojo) we want to make sure you stay focused on metrics that matter. How do you know if social media is actually helping you achieve your business goals?