The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
The Brand Identity Crisis
Imagine that your brand is a person, with a defined personality and a sartorial style. Who would they be? Is your brand a smart, funny, self-described nerd, always ready with a pun? A social butterfly who greets everyone with a hug and never comes to a dinner party without a gift? Or a social activist, galvanizing a group for a cause and carrying a megaphone?
These Metrics Make You Look Good
Not all social media metrics are created equal. Some can give you key actionable insights into your business, but others just flatter your ego. While that's nice every once in a while (we're all about boosting that mojo) we want to make sure you stay focused on metrics that matter. How do you know if social media is actually helping you achieve your business goals?
How to Take Control of Your To-Do List
We have something to admit. #truthtime
Occasionally, we get so overwhelmed with client work, deadlines, last-minute requests, proposals, and, well, life in general, that we miss a week of the Weekly Slice.
Google Me, Baby
When was the last time you Googled yourself? How about your biz?
One of the most obvious, but important, factors for marketing your business effectively is making sure you can be found. If a customer is looking for you or a business like yours, that little Google search bar is likely to be one of the first places they look, and there's a really good chance they'll be searching on their phone. Will you show up?
We Should See Other People
We know you’re big fans of the Slice each week, but we also know we’re not the only resource you rely on for marketing, social media, branding, and life advice. We get it! It’s a great, big Internet out there! Plenty of blogs in the sea!
But all of that info that’s posted each and every day on countless other websites can leave you overwhelmed with options. How do you weed out the good stuff from the people who just want to trap you in their sales funnels forever?
How to be BFFs with an Influencer
You already know the influential influence of influencers and why they might be exactly the type of marketing partners you need. Now it’s time to find the perfect fit for your company, set up an awesome arrangement, and influence away. Influencing done right can be the gift that just keeps on giving when it comes to expanding your customer base.