The Slice

Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

Search by Topic, Tool, or Trend

We Should See Other People
Katie Stanton Katie Stanton

We Should See Other People

We know you’re big fans of the Slice each week, but we also know we’re not the only resource you rely on for marketing, social media, branding, and life advice. We get it! It’s a great, big Internet out there! Plenty of blogs in the sea!
 
But all of that info that’s posted each and every day on countless other websites can leave you overwhelmed with options. How do you weed out the good stuff from the people who just want to trap you in their sales funnels forever?

Read More
How to be BFFs with an Influencer
Katie Stanton Katie Stanton

How to be BFFs with an Influencer

You already know the influential influence of influencers and why they might be exactly the type of marketing partners you need. Now it’s time to find the perfect fit for your company, set up an awesome arrangement, and influence away. Influencing done right can be the gift that just keeps on giving when it comes to expanding your customer base.

Read More
The Influential Influence of Influencers
Katie Stanton Katie Stanton

The Influential Influence of Influencers

Have you ever seen someone you follow use a product or service and thought, "OMG, I should buy that too?" That moment of “I gotta have it” is at the core of influencer marketing. Social media influencers are more than trendy teenagers with those diet teas and hair gummies clogging your feeds. They’re (usually) real people promoting brands and products to an arsenal of loyal followers.

Read More
Time to Prioritize
Katie Stanton Katie Stanton

Time to Prioritize

Have you set your communications and marketing goals? Check. Written out your strategy for how you’ll accomplish your goals? Check. Brainstormed all your tactics for the next steps you need to take? Check. The hard part is over, or so you thought. After looking at page after page of tactics, how do you even know where to start?!

Read More
Spot The Fake!
Rule Follower Katie Stanton Rule Follower Katie Stanton

Spot The Fake!

The notifications are rolling in and your follower numbers are going up on Instagram and Twitter. But deep down you have a sneaking suspicion in your gut about some of your newfound friends. The pictures seem phony, the comments disingenuous, the handles don't make sense... are these followers even real? 

Read More