The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Check Out My Board
After careful consideration, you decided to be on Pinterest. Congrats!
You’ve spent time pinning fun images and quotes that match your brand and your mission, and you've been coming up with that perfect punny board name. But how do you pin so hard that Pinterest users can't help but follow?
Pinning for Perfection
When you were little, did you ever have one of those big cork bulletin boards? The one where you would use push pins to tack up your favorite images from magazines, mementos, or just anything else you wanted to remember? If you did, you’re basically already a Pinterest expert.
Why is everyone the same?
You probably know that most stock images are homogeneous, and in more ways than one. Not only are they edited in that bright, high-saturation stock image style, but the people in them are most often white, attractive, young, and thin. There are usually no minorities, ages, or different body types to be seen.
Tweeting into an Abyss
Welcome back to week two of our journey into Twitter Analytics! (If you missed last week, catch up here.) Whether you’re tweeting for an advocacy organization or to sell unicorn t-shirts, it can be challenging to stay inspired and engaged when posts are sent into a massive abyss with sometimes no response.
Tweak Your Tweets
You write something perfectly insightful yet witty, diligently research the best hashtags, tag that perfect influencer for your business, hit “Tweet,” and then pat yourself on the back for managing to do it all in 140 characters. But what happens next?
Timing is Everything
Are there one or two perfect times to post on your social media channels? A sweet spot, where most of your followers will see your post and deliver a cascade of "likes" and clicks?