The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Picture This
You’re scrolling through your Facebook feed, past pictures of babies and videos of puppies, and political screeds, and you come across a graphic from your favorite coffee shop. There’s a gorgeous photo of their new matcha latte, with an artfully-arranged croissant on the table. It’s pretty, you could use a pick-me-up, and the shop’s hours are helpfully right there in the caption.
Plan the work, work the plan
Building an editorial calendar is an easy way to simplify the whole process. It’s an organizational tool for you to view all of your planned content across different channels, over a set time period.
Wondering what that looks like? Let's walk through building one together:
Think Like A Follower
Other than your loyal supporters and friends liking your company’s posts, you probably have at least a handful of followers you don’t even recognize.
Instagram Insights are here to help. Let’s break down what Insights can (and can’t) tell you, to help demystify your audience.
Make your Insta 3x better before the day’s over
You know that feeling when you take the perfect shot for Instagram? Whether it’s a #nofilter sunset or your favorite coffee shop’s #latteart, it’s hard not to feel pleased when the likes start rolling in.
On Twitter, There Are No Takebacks
Lots of the Twitter advice out there says to “be yourself!” and “post in the moment!” Yes, on your social media you should be you -- absolutely share your personality, your sense of humor, and what inspires you. If something cool is happening in your store or office, Tweeting it live can be fun. Twitter is quick and snappy; the average lifespan of a Tweet is less than 20 minutes.
#Hashtag201 #NextLevel
Last week, we broke down hashtag basics for the uninitiated. This week, we're sharing some examples of how to use hashtags (and how not to) for your next big marketing push or advocacy campaign.