The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
The Golden Rule for Writing Great Copy
If you've spent any time Googling for tips on "writing better marketing copy," we're guessing that you've run into the same advice, over and over and over:
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Focus.
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Be concise.
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Use active voice.
Yaaawn.
Spot The Fake!
The notifications are rolling in and your follower numbers are going up on Instagram and Twitter. But deep down you have a sneaking suspicion in your gut about some of your newfound friends. The pictures seem phony, the comments disingenuous, the handles don't make sense... are these followers even real?
What Did You Say About Me?
When you click "post," "publish," "send," or "update," you're putting a little bit of your brand out into the world for your target audience to see. But do you know what they are saying about you on their social media channels or their websites?
Let's talk about brand monitoring.