The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Top Tips for Twitter Fundraising on Giving Tuesday
Giving Tuesday is a little over six weeks away, and while that sounds like plenty of time, it will sneak up on you if you're not careful! We're dedicating the next few Slices to digital fundraising, so you can be sure you're ready for November 29.
How to Know Which Social Media Channel Is Best For Your Business
Choosing the right mix of platforms will hinge on why you are using social media, who you are targeting, and what type of content you are creating.
Level Up Your Digital Event Marketing, Since We’re Still Doing That For a While
We’re guessing you’ll be planning an online event at some point soon, for one (or a few) of the following reasons: The cost, the convenience, the easy networking, the multi-tasking opportunities… but if you host a panel or a discussion online, will anyone listen?
Time to level up your digital events for 2022!
How to Plan and Execute a Great Digital Event
Digital events CAN be done, and can actually be interesting, and can be something your audience is excited to participate in.
Really!
Here are 7 tips for organizing and delivering a great online event.
How to be an Empathetic Marketer
Far too often, we assume that we know what our audiences want because they’re probably a lot like us. But that’s a critical mistake. To truly understand our audiences, we need to work on being more empathetic, or trying to understand their feelings, without bringing our own biases into it.
Here are some quick tips for brushing up on your empathy skills, so you can build stronger relationships with your customers and supporters.
How to Use Live Video to Establish a Devoted Audience
Every marketing budget should make room for video content — and we’ve been saying it for years.
Why? Because people can’t get enough of it. Demand is so high right now that most businesses plan to up their video content production even more in 2021.
There are many different types of videos you can post, and one type to consider is live. We all know Facebook live (they’ve been around for a while) and Instagram live (a fan favorite), but have you checked out Twitter or LinkedIn live lately? What about YouTube and TikTok?