The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Search by Topic, Tool, or Trend
How to Use Live Video to Establish a Devoted Audience
Every marketing budget should make room for video content — and we’ve been saying it for years.
Why? Because people can’t get enough of it. Demand is so high right now that most businesses plan to up their video content production even more in 2021.
There are many different types of videos you can post, and one type to consider is live. We all know Facebook live (they’ve been around for a while) and Instagram live (a fan favorite), but have you checked out Twitter or LinkedIn live lately? What about YouTube and TikTok?
How to Easily Build a Pinterest following without wasting time
So, you’ve decided to use Pinterest to generate more website traffic. Congrats! 🎉 We love Pinterest and we’ve been encouraging marketers to take advantage of this platform for years.
As a visual search engine, Pinterest promotes your content in ways other social media platforms can’t.
Is It Great to Automate?
Good marketers and content creators can’t discuss social media without mentioning an automation tool, because it's a timesaver and because tools are neat. But great marketers and content creators use automation selectively and effectively.
What To Do When Someone Leaves a Negative Review About Your Business
After a happy transaction, a successful business engagement, or anything else, make it a habit to ask your customers to review you. It shows you’re not afraid of it, and if they really loved working with you, they’ll do it.
If You Build It, Will They Click?
So you’ve come up with an awesome blog idea, built it, and optimized it. You’ve patiently waited for your audience to show up. But, you’re pretty sure the only person reading your blog is your mom. (Thanks, mom!)
How do you start getting the traffic you really want?
Think Like A Follower
Other than your loyal supporters and friends liking your company’s posts, you probably have at least a handful of followers you don’t even recognize.
Instagram Insights are here to help. Let’s break down what Insights can (and can’t) tell you, to help demystify your audience.