The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Using AI in Social Media? Here’s Where to Draw the Line
Where shouldn’t we use AI? While AI can make social media teams faster and more efficient, not every part of marketing benefits from automation. Marketing still needs personality behind it. When AI starts carrying too much of that weight, audiences can feel it. Here are a few areas where AI shouldn’t be the first resort.
Let's Talk About the AI Elephant in the Room
AI is no longer a “future trend” that we marketers can casually observe from the sidelines. It’s embedded in the platforms we use and the workflows we rely on every day. So it’s no longer a question of whether marketers should use AI. The real question is: How can we use it without losing the very thing that makes marketing effective in the first place — connection?
Did You Hit Your 2025 Goals? Here’s How to Find Out Using AI
Reviewing goals/progress can be a hefty task. Today we’re sharing ways you can utilize AI to do the heavy-lifting of data analysis, leaving you the time and mental bandwidth to connect the dots and turn scattered data into real insight that helps shape your 2026 strategy.