Writing is time-consuming, and it takes concentration and effort, as any good writer worth their paycheck will tell you! So, if you’re coming to the conclusion that writing is not exactly your strongest suit, or that it’s not the most efficient way for you to spend your time, hiring a writer might be the best investment you'll make this year.
The persuasive language you use to drive action is the key. So this week, we’ve got tips to make your language more convincing, credible, and compelling, so your customers are more likely to buy what you’re selling.
If you've spent any time Googling for tips on "writing better marketing copy," we're guessing that you've run into the same advice, over and over and over:
Use active voice.