social media

What To Do When Someone Leaves a Negative Review About Your Business

After a happy transaction, a successful business engagement, or anything else, make it a habit to ask your customers to review you. It shows you’re not afraid of it, and if they really loved working with you, they’ll do it.

Why You Should Ask for Online Reviews, Even If You Don't Sell Products

88% of U.S. consumers trust online reviews as much as they trust recommendations from their friends and family! The majority of consumers read them. When was the last time you checked out some reviews? We bet it was within the past week or two, at least.

How to Know If Your Micro-Influencer Campaign Is a Success

Without taking the time to measure the results of a joint video or a paid promotion, it’s impossible to say if it was a good investment of your time or your money. Here are some key metrics to review with your micro-influencer partner, which can tell you both if this was an experiment worth repeating or just a one-time fun time.

7 Ways to Work With Micro-Influencers

We’ve talked about how to find a great micro-influencer to help promote your product or service. This week, here are 7 types of campaigns you can run with your micro-influencer, to reach more of your ideal audience, build brand recognition, and establish a trusting and mutually-beneficial partnership.

How to Do Your Social Media Monitoring on a Budget

Monitoring is one of those key skills that every professional marketer should have.

It’s so crucial, because there are people having conversations about you and your brand at any given moment, and you’re missing out on opportunities if you’re not paying attention.