social media

Do You Need a Writer on Your Team?

Writing is time-consuming, and it takes concentration and effort, as any good writer worth their paycheck will tell you! So, if you’re coming to the conclusion that writing is not exactly your strongest suit, or that it’s not the most efficient way for you to spend your time, hiring a writer might be the best investment you'll make this year.

3 Tools to Try for Boss-Level Social Media Marketing

We've been doing digital communications and marketing for a looong time, but there are still new tools that come out on the reg that surprise us, delight us, and make our lives easier.

We were browsing around this week and found this list from Hootsuite of the best social media apps in 2019. Naturally, we had to investigate!

Quick Tips to Make Your Content More Mobile-Friendly

It's not that hard to make your content mobile-friendly these days, but really double-checking that it IS matters even more now. 

What To Do When Someone Leaves a Negative Review About Your Business

After a happy transaction, a successful business engagement, or anything else, make it a habit to ask your customers to review you. It shows you’re not afraid of it, and if they really loved working with you, they’ll do it.

Why You Should Ask for Online Reviews, Even If You Don't Sell Products

88% of U.S. consumers trust online reviews as much as they trust recommendations from their friends and family! The majority of consumers read them. When was the last time you checked out some reviews? We bet it was within the past week or two, at least.

How to Know If Your Micro-Influencer Campaign Is a Success

Without taking the time to measure the results of a joint video or a paid promotion, it’s impossible to say if it was a good investment of your time or your money. Here are some key metrics to review with your micro-influencer partner, which can tell you both if this was an experiment worth repeating or just a one-time fun time.

7 Ways to Work With Micro-Influencers

We’ve talked about how to find a great micro-influencer to help promote your product or service. This week, here are 7 types of campaigns you can run with your micro-influencer, to reach more of your ideal audience, build brand recognition, and establish a trusting and mutually-beneficial partnership.