snapchat

3 Tools to Try for Boss-Level Social Media Marketing

We've been doing digital communications and marketing for a looong time, but there are still new tools that come out on the reg that surprise us, delight us, and make our lives easier.

We were browsing around this week and found this list from Hootsuite of the best social media apps in 2019. Naturally, we had to investigate!

Shining, Shimmering, Splendid Social Media News

Social media algorithms are constantly shifting. Updates are happening. Channels are popular, and then they’re not. Sometimes you can even open up your favorite social media and feel like it’s a 🎵whooole new wooorld 🎵! 

Come with us on a social media magic carpet ride to take in the wonder of the latest and greatest social media news. 

The Times, They Are A Changin’

We've said it before, but one more time for you newbies to The Slice: Social media is unpredictable! As Facebook, Twitter, and LinkedIn experiment with your Newsfeeds, test out new features, and tweak the rules for posting every few months (or weeks), you, the intrepid Marketing Expert, must keep up.

If you're not up on the latest updates, you will be left behind. It's like when Taylor Swift releases a new album, and your job is to interpret her lyrics and tell everyone else which ex or celebrity she's singing about. Unless you're up on the latest drama, how will you do your job?

The Latest and Greatest Social Media News

Facebook just reached 2 billion monthly users. We’re going to let that number sink in for a second. 2 BILLION.

Whether you're a self-proclaimed Social Media Guru™ or you're just trying to find your dream customers via the socials, it's important to keep up with the latest social media news so you don't get left behind. Take it from us!

Storytime

If you use Facebook or Instagram or Snapchat, you may already know about Stories. Snapchat started this phenomenon and it changed the game. Essentially, Stories are photos and videos stitched together into a narrative, which you can watch on any of these apps as though you're tuned in to a TV channel featuring your friend, celebrity, or brand that you follow. You can watch these for 24 hours before they disappear.

Now (and social media managers everywhere are watching this news with popcorn in hand), Facebook has made a big move to clone this feature from Snapchat and Instagram onto your Newsfeed. Here's what it looks like: