The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Google Me, Baby
When was the last time you Googled yourself? How about your biz?
One of the most obvious, but important, factors for marketing your business effectively is making sure you can be found. If a customer is looking for you or a business like yours, that little Google search bar is likely to be one of the first places they look, and there's a really good chance they'll be searching on their phone. Will you show up?
Show Your Customers All The Love
The countdown to Valentine’s Day is on! (It's on February 14, in case you need the reminder.)
Forget your significant other, family, friends, or that big, beautiful tub of rocky road you might be planning on spending that evening with. How are you going to make the real loves of your life, your customers, feel like they’re loved and appreciated on this day and every day of the year?
Shout Out to My Work Fam
If you've ever gone on Facebook and wished someone a happy birthday, you know that these days the easiest way to celebrate your loved ones is to jump online. Whether you're simply wishing an "HBD" to your second cousin or crafting an elaborate slideshow of photos and videos to post on your bestie's wall, you're putting on a public display of appreciation that also demonstrates that you're a thoughtful person who pays attention to your birthday notifications.
This can easily translate to your business, and today we've got some tips for using social media to show appreciation for your biz besties, your awesome office-mates, your partners in profit! In other words, your staff and colleagues.
What Did You Say About Me?
When you click "post," "publish," "send," or "update," you're putting a little bit of your brand out into the world for your target audience to see. But do you know what they are saying about you on their social media channels or their websites?
Let's talk about brand monitoring.
On Twitter, There Are No Takebacks
Lots of the Twitter advice out there says to “be yourself!” and “post in the moment!” Yes, on your social media you should be you -- absolutely share your personality, your sense of humor, and what inspires you. If something cool is happening in your store or office, Tweeting it live can be fun. Twitter is quick and snappy; the average lifespan of a Tweet is less than 20 minutes.