The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
A Primer for the Professional Marketer
Recently, we were a part of a large team of consultants who could not understand each other. What one person called “marketing,” another person called “advertising,” and yet a third called “communications.”
You Definitely Need a Designer
Use this tips to ensure that you hire a designer who really understands your needs, can work with your work style, and is fully empowered to deliver the best deliverables.
Pop Quiz! What’s a Brand Voice?
Defining your voice and tone in 3 adjectives isn’t a new idea, but it’s an activity that is often left off the table as everyone gets excited about new copy for a campaign or the design of a new website. Give it a go, and tell us how it went!
Your Summer Reading List
Whether you’re at the beach, pool, or simply mixing up your lunch break, this summer reading list will take your marketing knowledge to the next level. You’ll learn fresh perspectives on everything from web design to an old school approach to advertising.
The World Beyond Comic Sans and Papyrus
When we started our branding series, we defined your brand voice. Last week, we painted with all the colors of the brand rainbow and picked your brand colors. This week, we’re back with an equally important decision: your brand fonts.