Defining your voice and tone in 3 adjectives isn’t a new idea, but it’s an activity that is often left off the table as everyone gets excited about new copy for a campaign or the design of a new website. Give it a go, and tell us how it went!
Let's get ahead on that strategic marketing planning, so you can use your holiday break productively to plan, organize, and impress the heck out of your team.
Here are 10 must-do tasks that will help you ring in 2019 with confidence.
Whether you’re at the beach, pool, or simply mixing up your lunch break, this summer reading list will take your marketing knowledge to the next level. You’ll learn fresh perspectives on everything from web design to an old school approach to advertising.
When we started our branding series, we defined your brand voice. Last week, we painted with all the colors of the brand rainbow and picked your brand colors. This week, we’re back with an equally important decision: your brand fonts.
We hate to break it to you, but, when it comes to branding, true beauty isn’t on the inside. In fact, 94% of customers are likely to dismiss a brand due to poor design. That's a lot of potential business!
Imagine that your brand is a person, with a defined personality and a sartorial style. Who would they be? Is your brand a smart, funny, self-described nerd, always ready with a pun? A social butterfly who greets everyone with a hug and never comes to a dinner party without a gift? Or a social activist, galvanizing a group for a cause and carrying a megaphone?
Do you KNOW what today is? It’s the most special of days in Weekly Slice history: our one-year anniversary! That’s right, as of today you have 52 weeks of social media savvy, gif-tastic, witty (or at least we try) advice in your inbox.
So now you know all about the power of user experience and why it matters. (Quick refresher: poor UX ≠ success). But when you start thinking about UX and your company, who are those users? What do they need? What motivates them? Do they even use (or understand) social media? Heck, what are they doing in their free time?
Not to sound creepy, but user experience (UX) is all around you. It was there in that product you threw away because you hating using it; it's in every "click to subscribe" and "add to cart" button you've been compelled to push this month; and it will be in the next website you land on that's so unusable you'll have this reaction: