Communications strategy for high-stakes work
The Good Lemon works with foundations, philanthropies, and mission-driven organizations on messaging, brand, content, and reputation management. Based in Washington, DC, we have spent more than a decade helping organizations navigate scrutiny, make confident decisions, and tell the right stories.
Our Capabilities
Research & Insights: Online presence audit, competitive brand analysis, audience research, messaging analysis
Brand & Messaging: Core narrative development, messaging frameworks
Strategy: Communications strategy, social media strategy, brand positioning
Reputation and Crisis Management: Media monitoring, media coverage tracking, sentiment analysis, issue spotting, regular reporting
Digital Content: Social content, editorial planning, social media management, community engagement, paid advertising, brand guidelines
Executive Thought Leadership: Leadership voice development, executive content, key topics and issue mapping, stakeholder engagement, strategic counsel
Coaching & Training: Group training and webinars, 1:1 coaching, training toolkits, team capability building, personalized training sessions
Our team of motivated and experienced digital communicators understands that every organization and project is unique.
And, we have a Vice President of Naps.
Featured Clients
If you’ve been following the news, you’ve likely noticed the conversation around artificial intelligence shift from “datacenters are bad” to “AI will lead to extinction.” For communications professionals, it can be difficult to know what to make of all this. AI is increasingly part of how we work, from drafting content and analyzing sentiment to developing strategy and managing internal communications. But how much of the alarm is warranted, and what should we actually be paying attention to?