Surgo Ventures solves health and social problems by bringing together all the tools available from behavioral science, data science, and artificial intelligence. In 2020, the company, then known as Surgo Foundation, asked us to support the launch of their new name and brand with a comprehensive communications and marketing strategy and implementation plan.
The Solution
We collaborated with the Surgo team to successfully launch the new brand to external audiences across all online and offline platforms.
From there, we established and grew a suite of communications and marketing products to promote their brand and work, including Twitter and LinkedIn channels for the company and its co-founder and CEO, Sema Sgaier; a monthly newsletter; a Medium channel; and Surgo-hosted events.
We also provided strategic counsel to executive leadership and program teams to effectively promote Surgo’s news and research announcements.
The Result
Our work resulted in:
Clear, consistent, and compelling messages and materials about Surgo Ventures, which can grow and evolve with the company.
A high-value audience made up of thought leaders and peer organizations across behavioral science, data science, and artificial intelligence, including journalists writing on health issues from major publications like the Atlantic, STAT News, The New York Times, and more.
Steady, positive, and organic audience growth on social media channels with consistently high engagement rates.