Panorama is an action tank working to solve global problems through audacious thinking and bold action. This fast-growing organization was ready to take their communications and marketing to the next level as their team and work expanded.
Panorama’s CEO, Gabrielle Fitzgerald, also needed strategic support for her digital presence. With an established but small following, Gabrielle wanted to continue to grow her already impressive professional network, and effectively amplify Panorama’s thought leadership and business development through her channels.
The Solution
We provided comprehensive digital strategy and support for Panorama and Gabrielle, pivoting and evolving along with the organization. This included managing their social media presence on Twitter and LinkedIn with daily content creation, distribution, and community management. To keep up with global health and development issues and current events relevant to Panorama, we also conducted daily social media monitoring and listening.
Additionally, we provided email marketing, website support, and event-specific support for conferences and Gabrielle’s speaking opportunities globally, including monitoring and live-Tweeting events, to ensure a robust and compelling online presence for the organization.
The Result
Our work resulted in:
Steady, positive, and organic audience growth from 2017 to 2021, with social media followers tripling across all platforms.
A high-value and highly-engaged online audience made up of influential thought leaders and international organizations working in Panorama’s key issue areas, as well as journalists and editors writing about global health and philanthropy from major publications like The New York Times, STAT News, NPR, and more.