The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Search by Topic, Tool, or Trend
A Little Twitter Change Has Big Implications
In case this flew under your radar this past week, here's an important update from Twitter.
Should We Panic About Twitter?
If you’re all in on Twitter for reaching your supporters and customers, curating your brand image, and marketing your business to new eyes, there’s no need to panic and #deleteyouraccount.
But keep an eye on your community and on the platform as the dust continues to settle.
A Few of the Social Media Metrics That Actually Matter
You don’t need to track everything. There are a few basic social media metrics that most marketers agree are important, but the rest of your metrics report should be determined by your goals! Be smart about this, and you won’t waste time generating report after report that never gets read or used.
How to Know Which Social Media Channel Is Best For Your Business
Choosing the right mix of platforms will hinge on why you are using social media, who you are targeting, and what type of content you are creating.
3 Common Branding Mistakes—and How To Fix Them
Read on to see what branding mistakes she sees most often in her work with non-profits, foundations and small businesses, and how they can be fixed.
New Tools and Updates You May Not Have Noticed Yet
We’ve got TONS of new stuff to tell you about on all your favorite digital channels! Take a gander and give yourself or your team some time to strategize for the rest of 2022.