The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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The Facebook Algorithm Explained
Over the last few years, the average organic reach for Business pages has dropped from 6% to as low as 2%.
In 2018, Facebook adjusted its algorithm to show people more updates and news from friends and family and the content they might enjoy, instead of promo content from businesses. This was based on feedback that people were getting frustrated with SO MUCH marketing spam, which was totally valid! What’s the point of sharing those baby photos if no one will see them at all?
3 Critical Things To Do To Prepare for the Holidays
As we roll into our ninth month of a global pandemic and what feels like the 1000th day of working from home, the holidays are on our minds.
This season is going to be… unique.
Trending: Giveaways for the Holidays
We are all inundated with content.
Did you know, for example, that 350 million photos are uploaded every day on Facebook? That breaks down to about 4,000 photo uploads per second.
How do you stand out from that kind of crowd? Here’s one simple idea: give away things for free!
Owning the Instagram Algorithm
As marketers understanding the algorithms behind the social media platforms we use is essential to creating and implementing a strategy.
The Instagram algorithm is built to show the highest-engagement and most relevant posts first, which means you want to be consistently creating unique content and creating ways to engage with your followers.
This ain’t easy.
Let’s look at three unique things you can implement in your strategy to grow your following based on what we know about Instagram’s algorithm.
De-Coding Instagram's Algorithm
The last few months have seen many changes for everyone, but Instagram has been BUSY when creating new features. And that means it’s time for another deep-dive into Instagram’s algorithm, so we know what we should post when we should post it, and how to make sure our audience actually sees it and double-taps.
Before we get into the weeds, let’s remember the most important thing about Instagram:
Trending: TikTok’s Got Rivals
Oracle and Walmart won the bid, and Trump gave them the go-ahead to purchase TikTok. Oracle and Walmart will own a combined 20% of the company, TikTok Global, while other American interests control another 40%. What does this mean? Americans now hold approximately 60% of TikTok, which makes the President happy enough to remove the ban on TikTok downloads set for September 20, 2020.
All right, so who cares, right? If you’re not interested in the drama of TikTok, then we have good news: There’s a feature on Instagram that’s trying to replace TikTok. Welcome to Reels!