The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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How to Know If Your Micro-Influencer Campaign Is a Success
Without taking the time to measure the results of a joint video or a paid promotion, it’s impossible to say if it was a good investment of your time or your money. Here are some key metrics to review with your micro-influencer partner, which can tell you both if this was an experiment worth repeating or just a one-time fun time.
7 Ways to Work With Micro-Influencers
We’ve talked about how to find a great micro-influencer to help promote your product or service. This week, here are 7 types of campaigns you can run with your micro-influencer, to reach more of your ideal audience, build brand recognition, and establish a trusting and mutually-beneficial partnership.
How to Find and Work With Micro-Influencers
Ever heard the term “micro-influencer”?
These are individuals with relatively small audiences (between 5,000 and 20,000 followers on Instagram, for example), who can be promotional partners for your cause or your business.
Content Marketing Habits to Start Using Now
Here are some habits to start making a regular part of your day and week, so you're fully engaged and able to take advantage of any cool opportunities that come your way.
How to Do Your Social Media Monitoring on a Budget
Monitoring is one of those key skills that every professional marketer should have.
It’s so crucial, because there are people having conversations about you and your brand at any given moment, and you’re missing out on opportunities if you’re not paying attention.
Let's spring-clean your homepage
Many of us let our websites sit for weeks, sometimes months, and sometimes even years with very little love or attention. That's a shame, since this page is the most important part of your website!