The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Let's Get Down to Business
Imagine you're on your couch, on your cell phone, scrolling. Are you saving ideas for decorating your bathroom on a budget and recipes for a brunch you will probably never host? Are you liking baby announcements and stalking your ex-boyfriend's posts? Or are you checking out new professional opportunities, connecting with former colleagues, and commenting on a thought-provoking blog that will definitely win you points in your next chat with your boss?
Hopefully you've figured this out, but there's a social network out there that will help you step up your business game and be a more professional shawty: LinkedIn!
52 Weeks of Savvy
Do you KNOW what today is? It’s the most special of days in Weekly Slice history: our one-year anniversary! That’s right, as of today you have 52 weeks of social media savvy, gif-tastic, witty (or at least we try) advice in your inbox.
Tell Me About Yourself
So now you know all about the power of user experience and why it matters. (Quick refresher: poor UX ≠ success). But when you start thinking about UX and your company, who are those users? What do they need? What motivates them? Do they even use (or understand) social media? Heck, what are they doing in their free time?
WTF is UX?
Not to sound creepy, but user experience (UX) is all around you. It was there in that product you threw away because you hating using it; it's in every "click to subscribe" and "add to cart" button you've been compelled to push this month; and it will be in the next website you land on that's so unusable you'll throw your laptop out the window.
It Was the Best of Posts, It Was the Worst of Posts
We started last week with the basics of our Facebook Insights dashboard, everything from engagement to followers to page actions. (Missed it? Need a refresher? Click here).
Pat yourself on the back, young grasshopper, because you are now ready to take the next step in our journey:
How are your individual posts measuring up?
Facebook Insights, Explained
Imagine: You’ve been managing your company’s Facebook page. You’ve drafted content and posted, garnering a few likes or shares here and there. You've shared it with your friends and family, and they're super pumped about it.
You’re probably feeling pretty pleased (who doesn’t love the instant affirmation of a like?), but how do you really know if your content is working? Let's dive into your Facebook page’s Insights (located at the top of your Facebook page) and…
ACK! Information overload!