The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Tell Me About Yourself
So now you know all about the power of user experience and why it matters. (Quick refresher: poor UX ≠ success). But when you start thinking about UX and your company, who are those users? What do they need? What motivates them? Do they even use (or understand) social media? Heck, what are they doing in their free time?
WTF is UX?
Not to sound creepy, but user experience (UX) is all around you. It was there in that product you threw away because you hating using it; it's in every "click to subscribe" and "add to cart" button you've been compelled to push this month; and it will be in the next website you land on that's so unusable you'll throw your laptop out the window.
It Was the Best of Posts, It Was the Worst of Posts
We started last week with the basics of our Facebook Insights dashboard, everything from engagement to followers to page actions. (Missed it? Need a refresher? Click here).
Pat yourself on the back, young grasshopper, because you are now ready to take the next step in our journey:
How are your individual posts measuring up?
Facebook Insights, Explained
Imagine: You’ve been managing your company’s Facebook page. You’ve drafted content and posted, garnering a few likes or shares here and there. You've shared it with your friends and family, and they're super pumped about it.
You’re probably feeling pretty pleased (who doesn’t love the instant affirmation of a like?), but how do you really know if your content is working? Let's dive into your Facebook page’s Insights (located at the top of your Facebook page) and…
ACK! Information overload!
Mastering the Art of the Blog Post Title
You’ve finished writing your blog post and the hard part is over... or so you thought! Time to put the metaphorical icing on the cake of your post with a title that will titillate your audience.
Coming up with a blog post title can be both infuriating and fun. How do you write the perfect one that reflects your personality but also reflects your audience?
If You Build It, Will They Click?
So you’ve come up with an awesome blog idea, built it, and optimized it. You’ve patiently waited for your audience to show up. But, you’re pretty sure the only person reading your blog is your mom. (Thanks, mom!)
How do you start getting the traffic you really want?