The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
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Say my name, say my name
We know the process of choosing the right name for your project or company is a BIG deal. You’re tasked with finding a word or phrase that not only sounds good, but will determine everyone’s first impression. No pressure, right?
So how can you make sure this name is... your destiny?
I, For One, Welcome My Facebook Overlords
Lately, it seems like our Facebook Newsfeeds are working against us more than with us. And for marketers and social media managers, it has felt that way for years.
It's all about them
No matter how good you feel your business idea is, your customers and audience hold the keys to your success or failure in their hands (and wallets). You have to make something they actually want, that will solve an actual problem in their lives.
To Follow or Not to Follow
People, and companies, often make choices because they think all the "cool" companies are doing it, without putting much thought into why they're doing it. Before you jump on Snapchat, Instagram, Facebook, Twitter, AND Pinterest, just because someone said you should, we want you to stop and ask yourself one question:
Unicorns, Rainbows, and Snapchat
A question we got recently is “Should I be on Snapchat?” Venturing into a quick visual platform of photos, videos, emojis, and crazy filters can seem quite intimidating.