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Video Content Katie Stanton Video Content Katie Stanton

Three Tips for Reely Great Reels for Your Nonprofit

Don’t worry, you don’t need to be a professional videographer to create Reels. With time, experimentation, and a willingness to experiment, you’ll be a Reels Master real quick.

Here are three tips for approaching your Reels content, including examples of successful nonprofits who effectively apply them.

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Video Content Katie Stanton Video Content Katie Stanton

Three Simple Video Editing Tools That Every Business Can Use

Marketing professionals wear many hats.

Even creating social media posts requires a slew of skills. You’re a copywriter, a photographer, a graphic designer, a strategist, a data analyst, and — if you’re staying on top of trends — a video editor.

But editing your videos doesn’t have to be complicated, whether they’re for social media, your website, advertisements, or literally anything else.

Fortunately, there are apps on apps on apps to help you become a kickass video editor with little to no experience.

Here are our three favorite video editing tools.

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Community Building, Video Content Katie Stanton Community Building, Video Content Katie Stanton

How to Use Live Video to Establish a Devoted Audience

Every marketing budget should make room for video content — and we’ve been saying it for years.

Why? Because people can’t get enough of it. Demand is so high right now that most businesses plan to up their video content production even more in 2021.

There are many different types of videos you can post, and one type to consider is live. We all know Facebook live (they’ve been around for a while) and Instagram live (a fan favorite), but have you checked out Twitter or LinkedIn live lately? What about YouTube and TikTok?

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Video Content Katie Stanton Video Content Katie Stanton

Trending: TikTok’s Got Rivals

Oracle and Walmart won the bid, and Trump gave them the go-ahead to purchase TikTok. Oracle and Walmart will own a combined 20% of the company, TikTok Global, while other American interests control another 40%. What does this mean? Americans now hold approximately 60% of TikTok, which makes the President happy enough to remove the ban on TikTok downloads set for September 20, 2020.

All right, so who cares, right? If you’re not interested in the drama of TikTok, then we have good news: There’s a feature on Instagram that’s trying to replace TikTok. Welcome to Reels!

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