The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
3 Tools to Try for Boss-Level Social Media Marketing
We've been doing digital communications and marketing for a looong time, but there are still new tools that come out on the reg that surprise us, delight us, and make our lives easier.
We were browsing around this week and found this list from Hootsuite of the best social media apps in 2019. Naturally, we had to investigate!
Content Marketing Habits to Start Using Now
Here are some habits to start making a regular part of your day and week, so you're fully engaged and able to take advantage of any cool opportunities that come your way.
If You Need a Content Plan, We've Got The Solution
An editorial calendar or a few new interns won't solve your content problems, because in order to create the right content for the right people, you need a plan. And we can help you make one!
Brand Beauty Queen
We hate to break it to you, but, when it comes to branding, true beauty isn’t on the inside. In fact, 94% of customers are likely to dismiss a brand due to poor design. That's a lot of potential business!
The Brand Identity Crisis
Imagine that your brand is a person, with a defined personality and a sartorial style. Who would they be? Is your brand a smart, funny, self-described nerd, always ready with a pun? A social butterfly who greets everyone with a hug and never comes to a dinner party without a gift? Or a social activist, galvanizing a group for a cause and carrying a megaphone?
These Metrics Make You Look Good
Not all social media metrics are created equal. Some can give you key actionable insights into your business, but others just flatter your ego. While that's nice every once in a while (we're all about boosting that mojo) we want to make sure you stay focused on metrics that matter. How do you know if social media is actually helping you achieve your business goals?