
The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

3 Questions to Ask Before Hiring a PR Firm
Whether your hiring a PR firm or you are a PR firm knowing the answers to these questions when building your business is incredibly helpful and will save you a lot of time and hassle in the long run.

How to Communicate Effectively in a Crisis
How do you respond when a crisis happens, whether it's a global pandemic or a staffer's sudden exit? You've maybe heard this term once or twice, but let's dig into it more this week: Crisis communications is the key.

Crisis Communication: Do You Need to Update Your Homepage?
In the middle of a global pandemic, it’s important to share information in a timely and clear way. Here are 5 things you can do on your homepage to make sure your customers stay connected to you during the COVID-19 pandemic.

The Do's and Don'ts of Using Hashtags to Grow Your Business
Are you using hashtags to grow your business?
If not, you are missing out on great ways to connect with new clients and growing your audience! We are sharing the do's and don'ts of using hashtags on each social media platform so you can continue to grow your audience.

How to Do Pro-Level Social Media Monitoring
Here are some pro-level listening tips to find the data and feedback you can use to inform your strategy, lead your team, and give your customers even more of what they’re looking for!

How to Do Your Social Media Monitoring on a Budget
Monitoring is one of those key skills that every professional marketer should have.
It’s so crucial, because there are people having conversations about you and your brand at any given moment, and you’re missing out on opportunities if you’re not paying attention.