The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
TikTok 101: Everything You Need to Know About The Platform Taking Over the Internet
You've probably heard of TikTok by now, have seen the trends, and may be wondering why this social media platform is making headlines and appearing in congressional hearings. You might be questioning whether your brand should be using it at all! So, drum roll, please….we're starting a TikTok mini-series to give you all the details. We'll simplify the basics and provide a solid foundation to help you determine if TikTok is right for your brand.
Trending: TikTok’s Got Rivals
Oracle and Walmart won the bid, and Trump gave them the go-ahead to purchase TikTok. Oracle and Walmart will own a combined 20% of the company, TikTok Global, while other American interests control another 40%. What does this mean? Americans now hold approximately 60% of TikTok, which makes the President happy enough to remove the ban on TikTok downloads set for September 20, 2020.
All right, so who cares, right? If you’re not interested in the drama of TikTok, then we have good news: There’s a feature on Instagram that’s trying to replace TikTok. Welcome to Reels!
Trending: Tik Tok’s Battle to Stay in the US
Have you heard? Tik Tok has decided to sue the United States government for neglecting to give them proper due process, after President Trump issued an executive order stating that they had 90 days to sell the company to a US business or be banned. Considering there are currently 7.5 million downloads of the app in the US in June and 100 million active US users, this is a big deal and would be incredibly damaging to the company.