micro-influencers

How to Know If Your Micro-Influencer Campaign Is a Success

Without taking the time to measure the results of a joint video or a paid promotion, it’s impossible to say if it was a good investment of your time or your money. Here are some key metrics to review with your micro-influencer partner, which can tell you both if this was an experiment worth repeating or just a one-time fun time.

7 Ways to Work With Micro-Influencers

We’ve talked about how to find a great micro-influencer to help promote your product or service. This week, here are 7 types of campaigns you can run with your micro-influencer, to reach more of your ideal audience, build brand recognition, and establish a trusting and mutually-beneficial partnership.