The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
De-Coding Instagram's Algorithm
The last few months have seen many changes for everyone, but Instagram has been BUSY when creating new features. And that means it’s time for another deep-dive into Instagram’s algorithm, so we know what we should post when we should post it, and how to make sure our audience actually sees it and double-taps.
Before we get into the weeds, let’s remember the most important thing about Instagram:
Tips for Creating Visual ~Harmony~
The average US consumer is spending about 3½ hours on a mobile device nowadays, almost half of that time spent on social. So you might as well show them your purtiest content to make them stop scrolling and pay attention! Start with these quick tips.
3 Tools to Try for Boss-Level Social Media Marketing
We've been doing digital communications and marketing for a looong time, but there are still new tools that come out on the reg that surprise us, delight us, and make our lives easier.
We were browsing around this week and found this list from Hootsuite of the best social media apps in 2019. Naturally, we had to investigate!
How to Know If Your Micro-Influencer Campaign Is a Success
Without taking the time to measure the results of a joint video or a paid promotion, it’s impossible to say if it was a good investment of your time or your money. Here are some key metrics to review with your micro-influencer partner, which can tell you both if this was an experiment worth repeating or just a one-time fun time.
Instagram Advertising 101
We've talked about Instagram before. Now it's time to boost those beautiful, curated, brand-friendly Instagram posts to your target customers. Before we get into the technical specifics of how to run an Instagram ad, let's talk about the two most important things: your visuals, and your captions!
Tell Me A Story
This week, we’re looking at stellar Instagram Story examples from different companies that we hope will inspire you to try this tool out. Stories are one more way to keep your followers engaged with you, test different kinds of visuals in a low-stakes way, and let you be creative. They will also give you great information about who is looking at your content (since you can see who's viewed your stories!).