influencer marketing

The Influential Influence of Influencers

Have you ever seen someone you follow use a product or service and thought, "OMG, I should buy that too?" That moment of “I gotta have it” is at the core of influencer marketing. Social media influencers are more than trendy teenagers with those diet teas and hair gummies clogging your feeds. They’re (usually) real people promoting brands and products to an arsenal of loyal followers.