The last 365+ days have radically changed the way we live and do business, which means it’s the perfect time to assess whether you need to refresh your brand.

Before we get ahead of ourselves, let’s: a refresh is different from a rebrand.

A rebrand develops an entirely new visual identity, which is ideal if your core business has drastically changed or expanded.

A refresh, however, updates your brand to match the current business values, structure, and personality, which can evolve over time due to new initiatives, changing environments, and so on.

What do you picture when you think of branding? Logos? Colors? Fonts? Voice? Tone? While those are all essential pieces, don’t forget something crucial: your customer experience! 84% of customers say they only purchase from brands they trust, and trust is built through positive experiences… both in sales, and in life.

2020 has changed the way we live, work, and play, which means our old strategies and tactics for content marketing are going to have to change too if they haven’t already.

Here are our top three predictions and suggestions for your 2021 content, to give you a little boost in the right direction.

2020 was the year of change. Working from home, social distancing and masking up, Zoom fatigue, a new President-elect, and a significant boom in online shopping and digital marketing… there’s a lot to keep track of!

Well, we can help you with the digital marketing part, of nothing else. Here are the top 10 things you should consider for your digital marketing strategy for in 2021: