TGL’s Need-To-Know News Round-Up
Things are changing at LinkedIn, and there are a lot of questions surrounding the future of TikTok here in the U.S. Let's talk about what to expect and how it will impact your social media accounts and content strategy. Plus, a few bits of advice on how to create thoughtful, brand-relevant content in honor or Women’s History Month!
Important
Search Engine Journal - LinkedIn Algorithm Change Could Promote Your Best Posts For Months
LinkedIn is developing a new “suggested post” feature to promote relevant content to specific audiences long after it was initially shared. The suggested posts feature marks one of LinkedIn’s biggest algorithm changes in years. It represents a shift in how social platforms distribute content by keeping old posts alive if they remain relevant.
Search Engine Journal - Websites Created With Google Business Profiles To Shut Down In March
To find out if your business has a website made with Google Business Profile, search for my business or your business name on Google. Once you find your Google Business Profile, edit your profile and check for your website in the contact section. If you have a Google Business Profile site, it should say, “You have a website created with Google.”
Marketing Trends
The Verge - TikTok’s longer videos are here to stay
TikTok announced earlier this week their new Creator Rewards program, content creators will need to make videos longer than a minute to monetize through the program. The previous creator fund, which didn’t have a requirement for video length, shut down in November.
Semrush Blog - Google Trends: What It Is & How to Use the Data for SEO
Learn how Google Trends can revolutionize your marketing strategy by providing insights into search popularity, seasonal trends, and optimizing SEO efforts.
Social Media
Social Media Today - LinkedIn Launches New Tools to Assist in Internal Career Progression
LinkedIn is launching “Next Role Explorer”, which will provide a visualization of potential next roles to employees inside their company, based on their career goals. This new feature will show employees how they can progress their career into their desired role, based on other staff who’ve followed similar job journeys. It’ll also highlight the skills you have and need to make the switch.
Hootsuite - Top Facebook Demographics that Matter to Marketers 2024
An estimated 71.43% of internet users in the U.S. use Facebook regularly. This is a significant percentage and shows the continued popularity and reach of the platform. By 2027, this number is projected to increase to roughly 75%.
Search Engine Land - TikTok faces fresh calls for potential ban by U.S. Senators
TikTok is facing renewed calls for a potential ban in America by U.S. Senators. A bipartisan group of lawmakers is proposing a law that would force ByteDance, TikTok’s owner, to divest the app within the next six months. If not, TikTok risks losing its user base of 150 million people in the United States.
Tech Crunch - Elon Musk switched on X calling by default: Here’s how to switch it off
In a post on Wednesday, X’s official news account announced the new feature: “audio and video calling are now available to everyone on X! who are you calling first?” X wrote. Calling is enabled by default in the X apps. The caveat is that you can only make and receive calls on X’s app, and not yet in your browser.
Bonus!
Search Engine Land - Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
Today, Google started to roll out its first core update of the year and its first algorithm update of the year – the March 2024 core update. Elizabeth Tucker, Director of Product, Search at Google, told Search Engine Land that the update will help reduce unhelpful content in Google Search by 40%.
Women’s History Month: A Time for Celebration and Reflection
Women’s History Month is a great opportunity to highlight the amazing women on your team or in your network. If your team is planning on acknowledging Women’s History Month, here are some things to keep in mind. Whether it’s one social media post or an entire campaign, these few things can help you show appreciation to your female audience.
Acknowledgement: Set aside a day to celebrate Women's History Month through your social media posts and actions with your internal team/followers, you can do this by sharing educational insight and quotes from the notable women in your industry or simply spotlighting remarkable women within your team or network.
Relevance: When creating educational content for Women's History Month, it’s super important that what you share aligns with your brand. If your post isn't unique to your brand, your content could come off as generic and insincere.
Give Thanks: Overall this month is a celebration of Women in general, not just our lovely followers, so take the time to show some love for the women on your team. This can be done by giving a gift basket, or flowers, hosting a nice lunch for your team, and if you don't have to resources to do so, a simple email or text will suffice.
Get funded, get trained, get launched
Webinars, virtual programs, and resources you should check out.
Webinar: How to Host Engaging Events and Stay Within Budget
Save the Date: March 15, 2:00-3:15 pm EST, The Chronicle of Philanthropy is hosting a 75-minute webinar aimed at helping you discover savvy strategies to spotlight your mission, boost donations, and strengthen donor relationships at fundraising events. Register here.
CNN: 20 business grants for women: How to get money to start or grow your business
Here are 20 business grants for women: 17 from private organizations and 3 from the federal government. Including options such as the $10,000 Amber Grant which can be applied for monthly for businesses with less than $10,000 in total sales. As well as the Galaxy Grants, which provides $2,750 awards to women- and minority-owned businesses.
Axios HQ: 2024 state of internal communications
Axios's upcoming 2024 State of Internal Communications report will offer data giving you insight into what you need to retain employees, improve alignment, win on social issues, spend smarter, save time, and boost revenue, to empower you to evolve your communication strategy effectively. Sign up now to receive the full Axios report via email when available in early March.
Nonprofit Marketing Guide: Nonprofit Social Media and Newsletter Ideas for March 2024
The perfect list of March writing themes/prompts, spanning from celebrating Employee Appreciation Day to tapping into cultural events like St. Patrick's Day.
Convince & Convert: 10 Video Marketing Stats to Guide Your Content Strategy in 2024
Integrating video content with email marketing strategies to generate higher click-through rates has grown in popularity. After all, an email containing video has a 90% open rate and 83.3% clickthrough rate.
