The Slice

Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.

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Katie Stanton Katie Stanton

3 Tools to Try for Boss-Level Social Media Marketing

We've been doing digital communications and marketing for a looong time, but there are still new tools that come out on the reg that surprise us, delight us, and make our lives easier.

We were browsing around this week and found this list from Hootsuite of the best social media apps in 2019. Naturally, we had to investigate!

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Katie Stanton Katie Stanton

It Was the Best of Posts, It Was the Worst of Posts

We started last week with the basics of our Facebook Insights dashboard, everything from engagement to followers to page actions. (Missed it? Need a refresher? Click here).

Pat yourself on the back, young grasshopper, because you are now ready to take the next step in our journey:

How are your individual posts measuring up?

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Katie Stanton Katie Stanton

Facebook Insights, Explained

Imagine: You’ve been managing your company’s Facebook page. You’ve drafted content and posted, garnering a few likes or shares here and there. You've shared it with your friends and family, and they're super pumped about it.

You’re probably feeling pretty pleased (who doesn’t love the instant affirmation of a like?), but how do you really know if your content is working? Let's dive into your Facebook page’s Insights (located at the top of your Facebook page) and…

ACK! Information overload!

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Katie Stanton Katie Stanton

News for your Newsfeed

Picture this. Your boss walks up to you and asks, "Why is my Facebook post all pink and weird-looking? I need you to fix it!" Do you know what to do, or would you have to stall and do a quick Google search to figure out how to help her?

Be prepared! Here are a few of the latest updates to our favorite channels that you'll need sooner than you think.

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